Here is an opportunity for us to collectively share ideas to prevent burnout from all the time we spend on digital content creation! It is so easy to get burned out on content creation if you’re working to keep your business front and center in today’s digital world.
I did a Periscope broadcast this morning (you can follow me @vickiemaris on Periscope and Twitter) about this topic and suggested that we collectively turn this blog post into a list of ideas for how to prevent burnout surrounding content creation.
Keeping your blog, or your podcast, or your Periscope broadcast lineup, or your social media channels up to date with content can be especially challenging if you’re working a full time job that is separate from your online presence.
I’m going to list a few ideas for ways you can prevent burnout, but I’d love for us to get a conversation going in the comments on this post and share ideas with one another. Here are a few methods that have worked for me, but I’m being very honest here where I type – “I’m dealing with a bit of burnout in this very moment!” It’s what inspired me to broadcast about it this morning and to type these words here this evening.
In between the Periscope broadcast of the morning, and my time here on the blog this evening, I’ve had a very, very full day at work, and I’m having trouble mustering the energy to blog.
Ways to Prevent Burnout in Digital Content Creation
I’ll get us started with the following ideas, but please do help me build this list by adding your idea(s) in the comments!
- For your social media strategy, focus your energy on one or two channels where you find your customers are most active. Then develop a schedule for developing content and scheduling of posts.
- Keep your posting/tweeting to a manageable level, and develop a process so that you can more easily hand it off to a virtual assistant when you feel the timing is right. For instance, I write and schedule my tweets for Twitter in three-day increments. I put my tweets in a csv file that I can upload using the bulk message uploader in the “Publisher” section of Hootsuite. That has helped me grow in my engagement in Twitter and in the number of followers since I’m no longer using a hit-or-miss approach to tweeting. Each of my csv files contains 27 tweets (nine per day) that I schedule from 7:30 a.m. to 11:30 p.m. They appear every two hours during those times after they are bulk uploaded. Social media managers have advised me to tweet more often, and while I agree with that strategy, I have found that writing and scheduling nine tweets per day is what I can currently manage with the other responsibilities of my life.
- Determine your own sweet spot for the amount of learning you will do in the month so that it doesn’t distract you from developing content or working your business. I tend to be a learning junkie and could listen to podcasts, read books, take courses, or watch Periscope broadcasts for hours! That is one of the reasons I get behind in keeping my blog current or that I’ve been slow to launch my new podcast (I keep finding one more thing I need to learn before I set out with the new show! Ugh.)
- Set time aside each day, even if only 10 minutes, to work on your content. I have been doing this in my career (day job) for many years. It’s how I get projects done and new ideas developed. But for some reason, I wasn’t giving myself the permission to do that in my side hustle. Once I started in 2013, to set time aside each day for my highest priority project, things began moving at a much quicker pace. For instance, if I’m creating a course to launch in Udemy, I work on it each and every day, even if only for a small amount of time, to keep myself in the routine of creating. I usually do this in the evening after I’ve completed my farm chores, but for you, it might be in the early morning.
I’ll stop there for now. I’m exhausted from my day. And, I know you are going to enrich this post with your own wonderful ideas and suggestions. I’m leaning on you today! Thanks for adding your input to this topic of how to prevent burnout!
Vickie Maris is an online course designer, instructor, podcaster, and coach. She is also a university administrator and program designer. In her eclectic life, she plays acoustic guitar and piano accordion, is a singer/songwriter, and performs in the band Scott Greeson and Trouble With Monday. She and her hubby, Scott Greeson, live on a hobby farm in Indiana with llamas, rabbits, a Jack Russell Terrier, Connemara pony and one, in-charge, cat. Vickie also has an Etsy shop in which she sells llama roving, yarn and Angora rabbit fluff.