Each of the BizChix podcast episodes this summer was an element of the themed series, Social Media Summer Camp. The podcast host is my friend and fellow entrepreneur, Natalie Eckdahl, who interviews female entrepreneurs, and “a few cool dudes.”
You won’t want to miss this episode. It is full to the brim with useful tips and social media tools that will help you improve your social media presence for your business and your engagement with customers.
Here is a quick rundown of the topics in this episode, which includes a brief contribution about your smartphone cameras and mics from yours truly! www.bizchix.com/189
Anna Spooner – Suggests that you choose 1-3 social media outlets when getting started. Select channels where your customers are spending time. @AnnaMSpooner
Nika Stewart of Ghost Tweeting – Suggests that you find a balance between scheduling posts and live interaction on a social media channel. Log in 10-20 minutes per day to engage with your customers. @NikaStewart
Jeff Sieh of Manly Pinterest Tips podcast – Talks about repurposing your content in several different outlets. @jeffsieh
Natalie Eckdahl adds several tips about video lengths and reminds listeners to upload videos to Facebook directly rather than linking to videos that reside on YouTube or another host. @bixchixpodcast
She also shared a tip about using Katch to “catch” your Periscope (or Meerkat) live streams and then embed the video from Katch to a blog. You can also create a pinnable graphic to use in your blog post that visitors could pin to their Pinterest page. For an example of “caught” scopes from Periscope that are stored in the cloud, here is a link to my page on Katch: www.katch.me/vickiemaris
A recap about the episode with Rachel Miller and Holly Homer covers organic growth on Facebook, and thoughts about frequency of posting to your page. @4kidsactivities
JoAnn Funch of Marketing Dish reminds us to make an accompanying image to go with each blog post that depicts the content well. Website tools and apps recommended include: canva.com, picmonkey.com and the iOS app, Word Swag. @JoAnnFunch
The creation of a watermark, such as your website URL, to go across your images, was suggested as a way to help people know the origin of an image, and to perhaps, drive them back to your website.
Vickie Maris – that’s me! – In the section about live video streaming apps, I shared an audio clip about the value of learning how your smartphone chooses which of its camera/mic combinations to use. Knowing which mic your camera is going to use in a given situation can greatly improve the quality of your Periscope or Meerkat live streams. @vickiemaris
Google+ was mentioned too. Stacey Harris and Carol Sanek touch on this channel. You’ll hear the quote, “It’s an IV to the Internet!” Google+ Hangouts on Air are touted as a terrific solution to webinars for smaller business. @TheStaceyHarris and @carolsanek
Podcaster Katie Krimitsos shares her enthusiasm about starting and running a Facebook group for your followers. Natalie adds the advice about the Facebook Groups app. Put it on your phone if you’re running a group. It’s a big time saver! @katiekrimitsos
Tools for scheduling posts and monitoring feeds were discussed. These include but are not limited to Hootsuite, Social Oomph, Meet Edgar and SproutSocial. For Tweet chats, you’ll hear a shout out for TweetDeck.
Do you get the idea? It’s an episode with tons of takeaways. You won’t want to miss it. Plus – you’ll not only get to hear Natalie’s podcast, which I know you’re going to subscribe to if you haven’t already – but you’ll also get to hear the voices of several other entrepreneurs and business owners sharing nuggets for your social media success. www.bizchix.com/189
Which Social Media Tools Do You Like to Use?
Are you already implementing any of this tools or tips? Do you have another tool or tip to suggest? Please add a comment to let me know which one is a favorite.